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Elizabeth Arden
, formally known as Florence Nightingale, changed her name in 1909 with the introduction of her first shop selling facial creams. She began as a normal working girl, taking different odd jobs here and there. Then she was introduced into the cosmetic world by Eleanor Adair, who hired Arden on as a clerical consultant at her London firm in Saks Fifth Ave. There, Arden learned to give facial treatments and studied the basic formulas of make-up, which allowed her the basic knowledge to open her own cosmetics shop. With partner Elizabeth Hubbard the shop flourished, they had a winning product with their own 's youthful complexion ....
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