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INTEL Knows Best? A Major Marketing Mistake
INTEL Knows Best? A Major Marketing Mistake
Problem Statement
When Thomas Nicely, a mathematician at Lynchburg College in Virginia, first
went public with the fact that Intel's new Pentium chip was defective Intel
admitted to the fact that it had sold millions of defective chips, and had known
about the defective chips for over four months. Intel said its reasoning for
not going public was that most people would never encounter any problems with
the chip. Intel said that a spreadsheet user doing random calculations would
only have a problem every 27,000 years, therefore they saw no reason to replace
all of the defective chip ....
Word count: 1773 - Page count: 7
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