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The Question Of Whether Or Not Marketing Is Completely Unethical
is the
question most critics of marketing seem to be focusing their attention on.
Ethics provide the basis for deciding whether a particular action is morally
good or morally bad (Britt 553). But, each individual develops different
opinions, moral standards, and values. So, marketers will deal with similar
issues differently because there is no "correct" way to handle any given issue.
Marketers face various types of ethical issues in their everyday marketing
activities. Such marketing activities that require marketing managers to
utilize their moral values ethically are advertising, packaging and labeling,
and global mark ....
Word count: 647 - Page count: 3
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