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Operating Strategy
Apollo Hospitals, India
Considering the elements of a strategic service vision, the following are the
factors applicable to the Apollo Hospitals of India. The service vision
framework are according to an exhibit from "Lessons in the Service Sector" by
James L. Heskett, Harvard Business Review, March/April 1987, p. 120.
1. Target Market segments
· Population Statistics : Population above 920 mill. people with wide variety
of economic levels, social statuses, and cultures. Lowest per capita GNP $255,
population growth 2% p.a. Growth real GNP 4.5%. Middle class 270 mill. Wealthy
30 million people.
· Target Market Segment : ....
Word count: 1068 - Page count: 4
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