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Marketing Of Honda Motorcycles In The USA
The American Honda Motor Company was established as a subsidiary by Honda
in 1959. During the 1960's the type of motorcycles brought by Americans
underwent a major change. Motorcycle registrations increased by over
800,000 in five years from 1960. In the early 60's the major competitors
were Haley - Davidson of U.S.A, BSA, Triumph and Norton of the UK and
Motto - Guzzi of Italy. Harley-Davidson had the largest market share with
sales in 1959 totalling a6.6 million dollars. Many of the motorcycles
produced were large and bulky and this led to the image of the motorcycle
rider as being one who wore a leather jacket and went out ....
Word count: 1670 - Page count: 7
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