Corporate Culture : The Key To Understanding Work Organisations
Organisational or corporate culture is widely held to refer to a system of
shared meanings held by members that distinguishes the organisation from other
organisations, that is a set of shared key characteristics or values.
The culture that an organisation has will play an important part in its success
in its market sector. Likewise an organisation's continued success will depend
to a large extent on the ability of the leadership of the organisation to
perpetuate that culture.
A large, established organisation in a mature market is likely to have
objectives of moderate growth and the maintenance of its position within the
m ....
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