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Tyler Pet Foods, Inc.
I. SUMMARY
Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels
in the United States. After some researches and discussions, Tyler Pet
Foods(TPF) decided to enter into the household dog food market in the
Boston, Massachusetts, metropolitan area. TPF hired a consulting firm to
help it promote and distribute its product. The programs included
situational and competitive analysis, the problems and opportunities of the
company, and creative strategies to promote its product.
II. INDUSTRY
The sales of dog food will total almost 3.835 billion this year, with 2.5
billion in sales coming from supermarket ....
Word count: 849 - Page count: 4
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