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IBM's Dominance Of The Computer Industry
The dominance that IBM enjoyed over the computer industry from the
mid-1950's to the mid-1970's was not achieved primarily through superior
technology, but through superior marketing and customer service. IBM
realized that customer were interested in solutions to problems rather that
the technical merits of a machine. With this in mind, IBM took a total-
system approach to computers, not just a central processing unit approach.
Even early on, IBM realized that it was important to make its
products accessible to its customers. Thus, its computers were modular in
design, which made them easier to transport and set up on sit ....
Word count: 670 - Page count: 3
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