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The Success Of Lillian Vernon
It all began with black and white in 1951. Today, nearly 45 years
later, the mail order business of Lillian Vernon has swept the mail order
market and maintained a financial foothold where others could not. Lillian
Hochberg (now known as Lillian Vernon) started her business at her
Lillian's motivation was to supplement her husband's then $150 dollar a
week income by working from her home. She could be homemaker and help with
the finances too. Her success started by using $495 dollars of wedding gift
money to place an mail order add in Seventeen magazine selling an
inexpensive leather belt with matching purse that she herself ....
Word count: 848 - Page count: 4
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