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Situation Analysis: Ford Mustang
Prepared for:
Dr. Alan Wunsch, Vice President of Sales and Marketing
Ford Motors Corporation
Prepared by:
YOUR NAME
President and Owner of TDI Consulting
YOUR ADDRESS
November 8, 1998
HISTORY OF THE AUTOMOTIVE INDUSTRY
The automotive industry started in 1893 when Charles and Frank Duryea
designed and built the first gasoline-engine-propelled motor vehicle. This
invention opened the doors to the automotive industry. During the next 30
years, many people tried to enter the industry, but only a few were
successful.
The Early Years
During the early years, every car was built entirely by ha ....
Word count: 4737 - Page count: 18
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