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Environmental Forces And International Business
In the business market there is so much competition that companies sell outside the country to increase sales. Increasing internationalization of business is requiring managers to have a global business perspective and an understanding of the differences in the environmental forces of the markets in which they operate. Decision making in the international environment is more complex and having an understanding of the external environmental forces enables international managers to be alerted to new opportunities. External forces are commonly called uncontrollable forces. Although managers have no direct control over extern ....
Word count: 1963 - Page count: 8
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