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Accounting Ethics
When examining the effect of open marketing on the profession of
accounting it is important to view it from three perspectives: the
client's, the profession's, and society's. Additionally, two key areas
that are affected by marketing must be addressed, these are concerning
competition, and ethical implications. Marketing in public accounting is
here to stay therefore making an argument against its existence would be
fruitless; however, in order to achieve maximum benefit to the firm, the
client, and society more stringent guidelines must be implemented at the
firm level. The first, and most obvious, of the effected areas i ....
Word count: 1838 - Page count: 7
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