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Stay Tuned: The Exploitation Of Children In Television Advertisements
Across America in the homes of the rich, the not-so-rich, and in
poverty-stricken homes and tenements, as well as in schools and businesses,
sits advertisers' mass marketing tool, the television, usurping freedoms from
children and their parents and changing American culture. Virtually an entire
nation has surrendered itself wholesale to a medium for selling. Advertisers,
within the constraints of the law, use their thirty-second commercials to
target America's youth to be the decision-makers, convincing their parents to
buy the advertised toys, foods, drinks, clothes, and other products. Inherent
in this targeting, especi ....
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