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Many Advertisements Use Codes To Convey A Fairy Tale To Consumers
,
usually resulting in a happy ending. This occurs at the expense of the price
and means being set aside. Most advertisements rely heavily on visual props
and sometimes on text to convey their meaning. These codes are open to many
interpretations. This ad is no exception. It uses the visual code on many
different levels, and the text is there mainly for explanatory purposes. These
codes all have references to the story-line of Magic: two sorcerers using
spells to fight each other over imaginary regions of land. The advertisement
tries unsuccessfully to convey a happy ending, like in a fairy tale, to the
consumer, while ....
Word count: 728 - Page count: 3
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