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Hidden Persuaders In Advertising
Why do we drink a certain kind of milk, use a certain kind of
shampoo or buy a certain washing machine. Do we really have a choice in
these decision or are we compelled to make them by some hidden force. When
you look at all the brands of milk powder available today the fingers in
your hand wouldn't be enough to count them. We have to make a decision on
which brand to choose. The question is what is the basis on which this
choice will be made on. Most of the time the product you get packed in
different packets under different brand names are the same thing. Because
of this the different produces have to use some method to te ....
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