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Advertising 3
PRODUCT NAME: Nike Biking Shoes
NAME OF SOURCE: Men's Health
DATE VIEWED: April 6, 2000
MAIN APPEAL: Belonging Needs, Esteem Needs, Self-actualization
FIRST IMPRESSION: 7
TARGET AUDIENCE: Adult or Adolescent males who play sports
TONE: Direct
CONTEXT OF AD: Middle of Magazine
PROPOSITION: If you buy Nike Biking shoes then you can have the power of a steam engine in your legs to push you further than before.
CONNECTION: In this advertisement the main image is a leg that is strapped to the mechanical frame that drives the wheels of the train. The image of the leg strapped to the train ....
Word count: 1283 - Page count: 5
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