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Essential Marketing Features A
The Oxford English Dictionary defines Marketing as the action or business of brining or sending to market. According to Kotler (1994) marketing is a process which 'consists of analysis market opportunities, researching and selecting target markets, developing marketing strategies, planning marketing tactics, and implementing and controlling the marketing effort'.
Marketing was born in the 1950s and can be characterised as the new psychological approach of making profit. Before Marketing, the supplier was selling goods or services directly to the customer and in return he was paying in money or exchange goods. Marketing does n ....
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