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Accounting Ethics
When examining the effect of open marketing on the
accounting it is important to view it from three
perspectives: the
client's, the profession's, and society's. Additionally,
two key areas
that are affected by marketing must be addressed,
these are concerning competition, and ethical implications.
Marketing in
public accounting is here to stay therefore making an
argument against its
existence would be fruitless; however, in order to achieve
maximum benefit
to the firm, the client, and s ociety more stringent
guidelines must be
implemented at the firm level.
The first, and most obvious, of the effected ....
Word count: 1842 - Page count: 7
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