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Case Study
The term marketing mix is used to describe the all the options available to the marketing manager in order to market a particular good or service. It is often referred to as the 4P’s(i.e Product, Place, Promotion, and Place)
The Product Variable: This aspect of the marketing mix deals with researching consumers’ product wants and designing a product with the desired characteristics. This is a very important element of the marketing mix because it directly involves creating products and services that satisfy consumers’ needs and wants.
The Place Variable: To satisfy consumers (i.e their needs and wants), products must be availa ....
Word count: 759 - Page count: 3
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