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Marketing Of Honda Motorcycles
in the USA
The American Honda Motor Company was established as a subsidiary
by Honda in 1959. During the 1960's the type of motorcycles
brought by Americans underwent a major change. Motorcycle
registrations increased by over 800,000 in five years from 1960.
In the early 60's the major competitors were Haley - Davidson of
U.S.A, BSA, Triumph and Norton of the UK and Motto - Guzzi of
Italy. Harley-Davidson had the largest market share with sales in
1959 totalling a6.6 million dollars. Many of the motorcycles
produced were large and bulky and this led to the image of the
motorcycle rider as being one who wore a leat ....
Word count: 1671 - Page count: 7
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